Bowmore's Aston Martin whisky launch is just the latest amazing event at Bonnie & Wild
We (well, our Scottish Marketplace) might only be a few months old, but after attracting more than 150,000 guests (thank you!) and hosting a string of high-profile whisky launches it seems that Bonnie & Wild is starting to make a few ripples, not least among some very big brands including Bowmore and Aston Martin!
Last night, we hosted the UK launch of Bowmore Masters’ Selection single malt whisky. The VIP event was held to celebrate the partnership between Bowmore and Aston Martin, and was attended by industry insiders and experts. Two Bowmore-branded Aston Martin cars were also on display within the St James Quarter, the new shopping mall that opened this summer. A very limited number of Bowmore Masters’ Selection bottles will be sold through Inverarity Morton, which runs the boutique bottle shop at Bonnie & Wild.
Bowmore’s partnership with Aston Martin will see the two luxury brands collaborating on a series of products and experiences over the coming months and years.
The Bowmore launch is the latest in a series of events and product launches at Bonnie & Wild’s Scottish Marketplace, ranging from smaller distilleries such as the Secret Herb Garden to the launch of global player Edrington’s Naked Malt, as well as the two latest releases from Bruichladdich.
Virgin Atlantic also announced two new routes to the US at Bonnie & Wild shortly after the venue opened in July this year, while in the past couple of months Scotland Food & Drink launched its Regional Ambassadors programme at Bonnie & Wild, followed by the launch of Ghillie Basan’s latest cook book, A Taste of the Highlands.
Bowmore’s Master’s Selection Aston Martin Edition is on sale now from our Inverarity Morton bottle shop, priced £300 (while limited stocks last).