More tastings, more whiskies and more Scottish craft gin
The boutique bottle shop at Bonnie & Wild has just had a major rebrand as Rarity, with big plans for future events and an expanded offer!
Our boutique bottle shop has just got better after our friends at Inverarity Morton have unveiled a major overhaul of the outlet. IM has been a key partner within Bonnie & Wild since we opened our Food Hall in July 2021, with the wholesaler supplying all of our three bars and bottle shop.
Now, after “a successful two years of trade and collaboration” we're working together to take our wee shop to the next level! The move further underlines Inverarity Morton's commitment to Bonnie & Wild and we think it builds on “the great synergy and commercial potential” between the two businesses!
Benefitting from Inverarity Morton’s access to niche and rare products, Rarity at Bonnie & Wild will represent drinks producers from across the country while also making full use of Bonnie & Wild’s events spaces and strong footfall as one of the St James Quarter’s most popular destinations.
Rarity is an exciting and natural evolution of the boutique bottle shop and builds on a successful two years of trade and collaboration within Bonnie & Wild’s Scottish Marketplace.
The reimagined shop will enable visitors to B&W to better access some very special whiskies, wines and craft spirits, as well as a packed programme of events. The premium position within St James Quarter means that many of the smaller and less well-known distilleries and drinks brands will be able to enjoy an attractive shelf presence alongside some big-hitters within one of the country’s most high-profile and attractive shopping destinations. This is especially important as we look ahead to the busy festive season.
Rarity has also unveiled its first wave of events in the run-up for Christmas, with distillers and producers from across the country coming to the venue for tastings, talks and meet the makers. A string of high-profile and highly sought-after releases will be available in store in the coming months, including rare and sought-after whiskies including the Macallan Harmony, and both the Hibiki Harmony and the Hibiki 21 Mizunara, plus expressions from Bowmore, GlenAllachie, Springbank, Longrow, Hazelburn, Isle of Raasay, and Lochlea. Interested parties are being encouraged to sign up to the Rarity Members’ Area via the Bonnie & Wild website for the latest updates and news of upcoming releases.
The new collaborative brand Rarity demonstrates the great synergy and commercial potential that we have with Inverarity Morton. As well as a consumer-friendly and market-leading retail element, Rarity is all about the experience and engagement, and it will fully utilise the beautiful events spaces within Bonnie & Wild through exclusive tastings, talks, training, launches and meet the makers. Like everyone within the Bonnie & Wild marketplace, Rarity is all about celebrating Scottish produce, and getting close to the people behind the food and drink our guests are enjoying.
More niche and sought-after whiskies will now have a broader access to market and an audience way beyond your traditional whisky shop, while that same audience will be able to access events more often put on inside those same shops. It’s a win-win for all involved.
Bonnie & Wild has already hosted a series of high-profile whisky events, such as the launch of the Bowmore Aston Martin Masters’ Selection whisky, and indeed many other high-profile launches and tastings. This is something we’re looking forward to doing much more of as Rarity grows.
“Having conducted three Bowmore Aston Martin Masters’ Selection tastings at Bonnie & Wild, this is now a compelling example of a great collaboration that champions Scotland’s distilling industry. By way of the events and its product offer, Rarity really puts the customer experience at its heart, but also has great storytelling and beautiful branding, with clear benefits to the distilleries involved. It’s a terrific example of joined-up thinking between two businesses that share similar values and outlook, and who are passionate about showcasing the best of Scotland.”
Sign up to the Rarity Members' Area